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Coca-Cola Teams Up With SBS Audio For Heartfelt Messages From Home To Filipino Workers In Australia Via Ogilvy
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Coca-Cola gave the 'Sound of Home' to overseas Filipino workers in Australia over Christmas
The holiday season is meant to be joyful, yet for many OFWs, the weight of distance can dim the spirit they work so hard to sustain for others. Grounded in the global Christmas insight that “the pressures of the holidays steal the Christmas spirit from the true givers,” Coca-Cola sought to uplift these unsung heroes in a way that only Coca-Cola could: through the familiar, comforting Sounds of Home.
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