US EditionCoca Cola Femsa Discards New Territories in Coca Cola Refranchises
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The Mexican bottling machine Coca-Cola FEMSA (KOF) ruled out that it will be making new territories as part of the re-franchising process implemented by The Coca Cola Company, because the available areas are located outside the American continent. KOF’s general director, Ian Craig, said that there are some assets of the American refresher are very interesting, and although their alliance with them is very solid, they are not considering them as …
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