US EditionMan Who Created AI Holiday Coke Ad Says It Took More Creativity Than You Realize
7 Articles
7 Articles
Coca-Cola has been publishing its Christmas advertising spot for 30 years in November. As in the past year, there is strong criticism of this.
Coca-Cola Released An Improved AI-Generated Commercial for Christmas
New York Coca-Cola’s holiday ads have been enhanced with an upgraded dose of AI following last year’s debut of this technology, which drew criticism from creative professionals. San Francisco-based Silverside developed one of the two commercials for “Holidays Are Coming,” which will run throughout the season. The Wall Street Journal commented on the quality of the video ads: “The wheels of the red delivery trucks in Coke’s new commercials loo…
News from HD Tecnología. Visit www.hd-tecnologia.com for the latest news. Coca-Cola’s new advertising campaign sparked controversy again. The company published a video created with artificial intelligence, and the reaction on social networks was mostly negative. Many users criticized the result, calling it unnatural and far from the traditional spirit of the brand. According to the most repeated comments, the movements of the animals in the vide…
The Stir that Coca-Cola Has Caused with Its Latest Announcement: It Has Used Artificial Intelligence
Coca-Cola has rekindled the Christmas conversation, although this time not because of the magic of its illuminated trucks, but because of the use of Artificial Intelligence (IA) in its new announcement. The company has presented a completely digital version of its iconic spot “Holidays Are Coming” of 1995, the one that immortalized the red trucks decorated with lights and that became a symbol of the arrival of Christmas. On this occasion, the pr…
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