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Coca-Cola Brings Christmas Brand Awareness Campaign to life at Tesco
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Coca-Cola Brings Christmas Brand Awareness Campaign to life at Tesco
With retail media now coming into its own during the busiest shopping period of the year, Coca Cola has doubled down on its Christmas campaign with extensive in-store promotion in Tesco stores and highly visible branding on Tesco home-shopping delivery vans. The country’s best-selling grocery brand- according to the annual Checkout/INQ Ireland survey- turned to Tesco Media and Insight Platform, powered by dunnhumby Ireland, to create the immersi…
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