Coca-Cola announces stunning results of innovative customer reward program: 'We're delighted'

Coca-Cola announces stunning results of innovative customer reward program: 'We're delighted'

A recycling program in Samoa is showing what's possible when a community comes together for the planet. According to Packaging Europe, Coca-Cola Europacific Partners (CCEP) and the Samoa and Tokelau Association of Recyclers (S.T.A.R.) teamed up on the Return and Pay Saturday Initiative. The program ran in Apia, Samoa's largest city, and offered 5 sene (2 cents) per returned bottle or can. The idea was simple: reward people for recycling and see …