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Coca-Cola and Bacardi testing canned rum and cokes

Summary by CNBC
Coca-Cola partnered with Bacardi Limited to announce a new premixed cocktail. The drink will launch in Mexico and select European markets in 2025. The new drink adds on to Coca-Cola’s growing portfolio of canned cocktails. The canned cocktail market has skyrocketed over the past few years. Coca-Cola just ordered another round in the booming canned cocktail market. It is going with another classic, launching a canned rum and coke in collaborati…

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fooddive.com broke the news in on Tuesday, September 17, 2024.
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