US EditionCo-Op Calls for Supermarket Discount Cards for Teenagers
Co-op and Barnardo's highlight that 73% of 16- and 17-year-olds skip purchases due to lack of loyalty discounts, urging retailers to support youth well-being through savings.
- On September 9, 2025, Barnardo’s and Co-op called on supermarkets to extend loyalty scheme access to 16 and 17-year-olds across the UK.
- This call follows research and campaigning since 2024 showing many loyalty schemes exclude under-18s, forcing young shoppers to pay higher prices.
- Co-Op highlighted that it uniquely offers independent loyalty savings to 16- and 17-year-olds, with lunchtime meal deals being their most popular purchase.
- Sue Davies from Which? highlighted that supermarket discount programs often exclude individuals under 18, which negatively affects young people returning to education or employment, while research shows that almost 25% of students face difficulties accessing nutritious food.
- The joint letter to the UK Secretary of State urged policy changes to remove exclusion from discounts, which could save young people about £60 yearly and support their wellbeing.
17 Articles
17 Articles
Co-op and Barnardo’s urge retailers to allow Under-18s to join loyalty schemes
As students across the UK return to colleges and sixth forms this month, Co-op and Barnardo’s have renewed calls for food retailers to extend loyalty benefits to 16 and 17-year-olds, arguing that current restrictions leave millions of young people excluded from vital savings. Co-op is currently the only national food retailer to provide independent membership access for 16 and 17-year-olds. This includes lower member prices, personalised offers,…
Co-op and Barnardo’s urge retailers to allow Under-18s to join loyalty schemes - Retail Gazette
As students across the UK return to colleges and sixth forms this month, Co-op and Barnardo’s have renewed calls for food retailers to extend loyalty benefits to 16 and 17-year-olds, arguing that current restrictions leave millions of young people excluded from vital savings. Co-op is currently the only national food retailer to provide independent membership access for 16 and 17-year-olds. This includes lower member prices, personalised offers,…
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