US EditionCluely's Roy Lee on the ragebait strategy for startup marketing
Cluely raised $15 million from Andreessen Horowitz after viral claims about its AI assistant’s undetectable cheating features sparked widespread attention in April.
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The cofounder of the AI 'cheating' app Cluely says engineers can't make viral content and that's why their startups flop
Kimberly White/Getty Images for TechCrunchAI "cheating" app Cluely's cofounder Chungin "Roy" Lee says engineers "just cannot make good content."Most startups fail not because of bad products, but because they can't get seen, Lee said.Lee also told TechCrunch on Wednesday that Cluely's content strategy isn't "rage-bait."AI "cheating" app Cluely's CEO and cofounder, Chungin "Roy" Lee, said most startups flop because their products don't get seen."…
At the TechCrunch Disrupt 2025 in San Francisco, Roy Lee, founder of Cluely, delivered a sharp vision of modern marketing. For him, the era where reputation dictated the success of a brand is over. Now, attention is the real currency of exchange. His speech highlighted a often controversial strategy: rabies, or ... Read more Roy Lee defends provocation as the engine of startup marketing appeared first on Fredzone.
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