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Aston Martin to Build Luxury Residences in Daytona Beach Shores, Inspired by Racing Heritage

The 18-story tower will offer 86 ocean-view residences priced $2 million to $10 million, aiming to boost luxury living near the Daytona International Speedway.

  • This year, Aston Martin and Valor Real Estate Development announced the 18-story Aston Martin Residences Daytona Beach Shores at 3411 South Atlantic Avenue, featuring 86 oceanfront units.
  • Aston Martin framed the move as extending its design language into architecture, citing Daytona's motorsport heritage near Daytona International Speedway as a strategic fit and noting additional sites in Mexico City and Tampa Bay under review.
  • Developers plan key features including 215,000 amenity-laden square feet, two double-height penthouse levels housing eight ultra-luxury homes, and public dining and cafe space.
  • City officials say the approval process is underway with site and building submissions expected soon, and they expect the development to create jobs and boost the local economy.
  • Planned condo prices will range from $1.5 million up to $10 million, and Serhant, luxury real estate brokerage, will handle exclusive sales as Daytona Beach Shores emerges as an upscale market.
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The Business Journals broke the news in United States on Wednesday, October 22, 2025.
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