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Korea’s CJ ENM Launches Subsidiary In Saudi Arabia As Part Of Wider MENA Expansion Drive

RIYADH PROVINCE, SAUDI ARABIA, JUL 23 – CJ ENM aims to leverage Saudi Arabia's fastest growing entertainment market with partnerships and plans spanning music, TV, film, and live events, including 20 Korean series on Shahid.

Summary by Deadline
CJ ENM has announced the opening of a wholly owned subsidiary in Saudi Arabia, becoming the first major Korean media and entertainment company to establish a base in the country. The move builds on CJ ENM’s growing ties with Saudi Arabia, which has become the Middle East and North Africa’s fastest growing media and entertainment market in the wake of its opening up in 2017 as part of its 2030 strategy moving the economy away from a reliance on…

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[Digital Daily Kang So-hyun] CJ ENM announced on the 23rd that it has established a Middle Eastern corporation in Riyadh, Saudi Arabia, the first domestic entertainment company to do so. Saudi Arabia has been showing rapid growth across the cultural industry in recent years. The music industry is rapidly growing in scale as consumption of various music genres, including K-pop, has expanded due to the recent cultural openness and the spread of di…

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ddaily.co.kr broke the news in on Wednesday, July 23, 2025.
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