Michigan Civic Media Alliance has changed the format of an Upper Peninsula radio station that it bought last year. WMPL/920 (Hancock) and its FM translator, W297CD/107.7 (Hancock), have dropped a decades-old News/Talk/Sports format in favor of full-service Oldies as “Pure Gold 107.3 The Yooper.”
Elaine Hendrickson continues in mornings with the new format, presenting local information, news, weather, and sports. The playlist runs from the 1960s…
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