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City of Regina Urged to Promote Connections It Has to TV Hit ‘Heated Rivalry’
Residents push for tourism promotion linked to Crave TV's 'Heated Rivalry,' with Regina Public Library reporting nearly 500 circulations since the show's November debut.
- On Feb. 7, 2026, Regina residents urged Tourism Regina and Tourism Saskatchewan to use a brief mention in 'Heated Rivalry' as a marketing opportunity, with advocates contacting agencies directly.
- The Crave TV series 'Heated Rivalry' opens with two hockey prospects outside a Regina arena during a fictional International Prospect Cup, marking Regina as Ilya's first North American stop.
- Fans have driven buzz through nearly 500 library circulations since November, spurred by a recent marathon at a local LGBTQ+ nightclub and social-media requests for Shane's fleece jacket.
- Amid resident pressure, officials have remained cautious and Jennifer Johnson, Regina's deputy manager of tourism, said the city declined promotion because it does not fully showcase Regina, while the Premier's office declined comment.
- Broader cultural impact is evident as residents say the series' positive gay representation, along with high-profile moments like Ottawa's mayor declaring Shane Hollander Day earlier this month, could help boost local events if promoted.
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21 Articles
21 Articles
Winnipeg Free Press+11 Reposted by 11 other sources
City of Regina urged to promote connections it has to TV hit 'Heated Rivalry'
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Total News Sources21
Leaning Left7Leaning Right0Center4Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 36%
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