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Citius, Altius, Illicitus: an Exploration of the Dark Face of Sport

Summary by IRIS
In her recently published book of the Cerf, Anne de Bongain looks at the "backstages of sport business". Business, this is where we have to go. The commodification of sport is indeed a huge financial challenge for a whole set of economic actors not only legal — TV channels, equipment manufacturers, multinationals, not to mention the states that make it an instrument of influence, of soft power — but also illegal.
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In her recently published book of the Cerf, Anne de Bongain looks at the "backstages of sport business". Business, this is where we have to go. The commodification of sport is indeed a huge financial challenge for a whole set of economic actors not only legal — TV channels, equipment manufacturers, multinationals, not to mention the states that make it an instrument of influence, of soft power — but also illegal.

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IRIS broke the news in on Thursday, June 26, 2025.
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