Apple Loyalty Softens with Carrier Switches but Still Outpaces Android

Apple loyalty softens with carrier switches but still outpaces Android

Apple's iPhone loyalty takes a small hit when customers switch carriers, but it remains stronger than Android even under pressure.Apple's customer loyalty remains top notchConsumer Intelligence Research Partners (CIRP) published new data in August 2025 showing how much Apple's U.S. sales lean on carriers. About three-quarters of iPhone sales go through AT&T, Verizon, and T-Mobile.Those deals are often bundled with financing or promotions. Store …

Subscribers leaving T-Mobile, or any other wireless provider, impact U.S. iPhone sales

Apple iPhone users who remain with their current wireless firm are much less likely to switch to Android.

CIRP: Apple Loyalty Depends on Carrier Loyalty

According to Consumer Intelligence Research Partners (CIRP), with about three-quarters of US iPhone sales going through carriers, Apple relies heavily on AT&T, Verizon, T-Mobile, and the rest for initial sales and follow-up service.