Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

From the rail to the road: Auto Group Volks-Worgen creates for Christine Wolburg the new post of Chief Brand Officer of the VW brand. It reports directly to Thomas Schäfer, member of the VW board of directors and CEO of the VW brand. It is to develop a comprehensive brand experience strategy and also takes over the marketing management of Susanne Franz, who is to receive new tasks within the group. Wolburg is currently still in the service of Be…

Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

Christine Wolburg is taking on the newly created position of Chief Brand Officer of the Volkswagen brand with effect from April 1, 2025. Wolburg not only has longstanding experience in the automotive industry but also solid expertise in developing and implementing forward-looking brand experiences. In her new role, Wolburg will be responsible for the global brand experience strategy and will take the holistic experience of the Volkswagen brand t…