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Chongqing Launches The Great Way, a TV Expedition Tracing the New Silk Road to ASEAN
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Chongqing Launches The Great Way, a TV Expedition Tracing the New Silk Road to ASEAN
On Oct 9, Chongqing Broadcasting Group hoisted a departure flag inside its downtown headquarters, sending multiple reporting teams southward on a mission to document what may be China's most consequential trade route. The launch of The Great Way (Da Dao), a large-scale multinational TV program, marks the latest media effort to turn Chongqing's logistical muscle into narrative soft power. The post Chongqing Launches The Great Way, a TV Expedition…
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