Choice Hotels International Launches New Global Campaign Centered on Travel Values

Choice Hotels reframes “value” in new global campaign

As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it calls Travel Values. Launching January 20, the campaign stars Keegan-Michael Key and reflects a shift in consumer mindset as travelers increasingly prioritize experiences over material things. Rather than focusing solely on price, the work positions value as the ability to un…

Choice Hotels Launches New Marketing Campaign

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. debuted its latest global marketing campaign centered on travel values, celebrating how the right stay can unlock more meaningful travel experiences. This campaign marks the company’s third year collaborating with actor and comedian Keegan-Michael Key. Developed in collaboration with Key, creative agency 72andSunny New York, media agency dentsu X, and Choice Hotels, the multi-channel cam…

Choice Hotels International Launches New Global Campaign Centered on Travel Values

Choice Hotels International, Inc. (NYSE: CHH) today unveiled its latest global marketing campaign centered on Travel Values, celebrating how the right stay can unlock more meaningful travel experiences. The campaign highlights how staying with Choice Hotels gives guests more value for their money, helping them make the most out of the moments they care about.