US EditionChoice Hotels International Opens its 69th Annual Convention, Showcasing Strategic Investments Designed to Power the Future of Franchise Ownership
- Choice Hotels International, Inc. Kicked off its 69th Convention in Las Vegas during the week of April 30, 2025, attracting thousands of owners and industry partners.
- The event, themed 'Powering the Future,' reflects the company’s focus on strategic growth and innovation to support franchisee revenue and operational efficiency.
- The convention offered close to 100 learning opportunities alongside an exhibition where hotel owners engaged with numerous vendors and gained insights into recent achievements and strategic investments aimed at boosting technology, enhancing loyalty programs, and reducing expenses.
- Choice Hotels reported over 7,500 hotels worldwide, a 44% increase in upscale rooms last year, loyalty membership exceeding 70 million, $81 million incremental revenue via ChoiceROCS, and average food cost savings of 9% from a new group purchasing program.
- These developments illustrate Choice’s scale and innovation are enhancing franchisee value by attracting more resilient customers, expanding direct bookings, and launching AI-driven tools to sustain long-term business growth.
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Hanford Sentinel+19 Reposted by 19 other sources
Choice Hotels International Opens its 69th Annual Convention, Showcasing Strategic Investments Designed to Power the Future of Franchise Ownership
Company's Scale and Innovation-First Mindset Continue to Help Drive Franchisee Revenue and Reduce Operational Costs
Choice Hotels International Opens its 69th Annual Convention
LAS VEGAS, Nevada—Choice Hotels International, Inc. opened its 69th Annual Convention in Las Vegas with a keynote by President and CEO Patrick Pacious, setting the tone for three days centered on a single mission: “Powering the Future” for hotel owners and their businesses. The event brings together thousands of owners, operators, and industry partners for nearly 100 educational sessions, a trade show where owners can connect with hundreds of qu…
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