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Chocolate bar sold in major UK supermarkets 'will not shrink' despite rising costs
Tony’s Chocolonely raised prices due to cocoa costs rising fivefold but will keep its 180g bars unchanged, rejecting industry-wide shrinkflation and supporting West African farmers.
- Refusing to shrink its flagship 180 gram bar, Tony’s Chocolonely said it raised prices due to cocoa costs and will not downsize that product to hit a certain price point.
- Because cocoa costs surged due to poor harvests and extreme weather, Tony’s Chocolonely said the industry’s underinvestment in West African farmers worsened the crisis.
- The company’s supply-chain stance emphasises ethically paying farmers and operates Tony’s Open Chain to let others source cocoa, partnering with more than 20 retailers including Waitrose and Aldi.
- So-Called 'shrinkflation' has become widespread, but Tony’s Chocolonely says consumers are prepared to pay a premium rather than lose chunkiness, refusing to reduce bar sizes like competitors.
- By pushing investment in farmers, Tony’s Chocolonely urges funding for West African cocoa farmers to reduce modern slavery and child labour, arguing it’s both a moral and economic necessity.
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19 Articles
The IndependentReposted by 
The Independent (US)
The Independent (US)Chocolate bar favourite says it will not shrink size to weather cocoa crisis
Galaxy KitKat, Penguin, Quality Street and Freddo are among those to have made changes in recent years
·London, United Kingdom
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Coverage Details
Total News Sources19
Leaning Left4Leaning Right0Center13Last UpdatedBias Distribution76% Center
Bias Distribution
- 76% of the sources are Center
76% Center
L 24%
C 76%
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