Chipotle stock sinks as sales fall again
Chipotle aims to offset a 1.7% sales decline and rising costs by increasing menu prices 1-2% while targeting higher-income digital-native customers, CFO said.
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Chipotle is targeting the top of the K-shaped economy
illustration by Cheng Xin/Getty ImagesChipotle will raise menu prices between 1% and 2% across the board this year.CEO Scott Boatwright said Chipotle's core customers probably won't be turned off by the increase.Chipotle's core consumers are digital natives who make over $100,000 and aren't shopping for deals.Chipotle Mexican Grill plans to raise menu prices by 1-2% this year — and leadership is betting that its core consumer segment, digital na…
Chipotle stock sinks as sales fall again
Newport Beach-based Chipotle Mexican Grill is taking a hit on Wall Street after reporting its fourth consecutive quarter of declining sales on Tuesday. The fast-casual burrito chain saw same-store sales drop 2.5% for the quarter and 1.7% year over year. It also projected flat sales in 2026, which sent shares tumbling as much as 11% [...]
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