Chinese tech giants aggressively expand presence in Korea

Chinese tech giants aggressively expand presence in Korea

Chinese tech giants are quickly expanding their presence in Korea by opening retail stores or making investments, exploiting their strong capital and cost effectiveness to put the country’s industrial sovereignty to the test. During a press conference Wednesday, home appliance giant Xiaomi said it will open its first Korean retail store in Seoul on Saturday, signaling an aggressive sales push across smartphones, smart bands, TVs and a range of o…

Fender Musical Instruments Corporation Expands Global Presence With New Korean Subsidiary

Fender Musical Instruments Corporation (FMIC) has announced the establishment of Fender Music Korea (FMK) a new wholly owned and operated subsidiary dedicated to managing all direct-to-dealer and direct-to-consumer operations for FMIC products in Korea including the Fender®, Fender Custom Shop, Squier®, Gretsch®, EVH®, Charvel® and Jackson® brands. FMK will be the exclusive distributor of FMIC products in Korea beginning October 1, 2025. The sub…