US EditionShopping on Temu a ‘high risk’ for consumers, EU finds
- The European Commission announced on July 28, 2025, that Temu's platform carries a high risk of illegal products for consumers in the EU following a mystery shopping exercise.
- This finding follows Temu's October 2024 risk assessment report, which the Commission said relied on general industry data and failed to detail specific marketplace risks.
- The mystery shopping revealed non-compliant products like baby toys and small electronics, while the ongoing probe covers additional issues including addictive design and recommender systems.
- The Commission indicated that there is a significant chance consumers will encounter illegal products on Temu and warned that if the platform is ultimately deemed non-compliant, it could face fines amounting to up to 6% of its global annual revenue.
- Temu faces a consumer protection investigation co-led by EU and national authorities since November 2024, and the Commission continues its probe without imposing a fine as of today.
39 Articles
39 Articles
Brussels, Belgium.- The EU accused the Temu e-commerce platform on Monday of violating the block's legislation on consumer protection against risks that represent illegal products available for purchase. "The evidence showed that there is a high risk for EU consumers of finding illegal products on the platform," the European Commission pointed out in a preliminary conclusion. The Commission specifically points out the "baby toys" and "small elec…
Those who shop on Temu do not only shop cheaply, but according to the European Commission also with high probability not approved products. Among them are baby toys or electronics.
Chinese online retailer Temu is violating European Union rules by not doing enough to prevent the sale of illegal products on its platform, the European Commission (EC) said in a preliminary investigation. If confirmed, the fine could be up to six percent of the company's global annual turnover. Temu can still respond to the investigation's conclusions in the coming weeks, but the Commission did not specify a precise deadline.
Brussels Targets Temu in Latest Power Grab
The European Union accused the Chinese-founded online shopping giant Temu on Monday, July 28th, of breaking the bloc’s digital rules by not “properly” assessing the risks of illegal products. EU regulators believe Temu is not doing enough to protect European consumers from dangerous products and that it may not be acting sufficiently to mitigate risks to users. “Evidence showed that there is a high risk for consumers in the EU to encounter illeg…
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