Chinese car brand secures major partnership as Chery predicts 'long-term success' in UK

Chinese car brand secures major partnership as Chery predicts 'long-term success' in UK

One of the UK's fastest emerging car brands has launched a major new partnership as it continues to expand its presence across the nation

CHERY UK joins Soccer Aid for UNICEF as a Principal Partner

Leading car brand CHERY UK has partnered with Soccer Aid for UNICEF’s 2026 campaign, supporting the world’s biggest charity football match, in which a star-studded line-up of celebrities and football legends battle it out on the pitch for global children’s charity UNICEF. Since launch in August 2025, CHERY UK has become one of the country’s fastest growing car brands, introducing its line-up of popular TIGGO SUV models. The new partnership with …

Chinese car brand Chery partners with Soccer Aid

The UK arm of Chinese automotive giant Chery, responsible for the fast-growing Jaecoo and Omoda car brands, has announced a major charity partnership. Chery UK will be the principal partner of Soccer Aid for UNICEF’s 2026 campaign, helping support one of the biggest charity football matches in the world.  Created by Robbie Williams and Jonathan Wilkes in 2006, this year sees Soccer Aid celebrate its 20th anniversary. It will make the match, bein…