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Chinese brands are booming. Experts say Western brands should be worried

Summary by Sydney Morning Herald
An “ugly elf” is winning customers at home and abroad in a trend of “soft-toy power” that experts say should worry Western retailers.

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Chinese car manufacturers already account for 6% of all new car sales in Europe and exceed some historical brands such as Fiat, Seat, Nissan, Honda, Suzuki, Mazda, Jeep, Mitsubishi or Jaguar Land Rover. Read

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Sydney Morning Herald broke the news in Sydney, Australia on Wednesday, June 25, 2025.
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