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Chinatown Bakery Unveils Bold New Brand Identity to Support UK Expansion
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Restaurant Magazine | Restaurant News and ReviewsChinatown Bakery Unveils Bold New Brand Identity to Support UK Expansion
(RestaurantNews.com) Since opening its doors in 2012 on Newport Place in London’s Chinatown, Chinatown Bakery has become known for its authentic Hong Kong-style baked goods and distinctive street-side presence. The concept proved popular, leading to the launch of two additional sites on Wardour Street. However, with plans to grow to 20 locations by 2030, the brand faced a big problem: landlords weren’t taking the business seriously. Despite its…
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