US EditionNio Launches Firefly EV Brand Targeting Global Compact Car Market
- China's Nio has launched the Firefly brand to compete directly with BMW's Mini lineup.
- Firefly is designed to attract younger, urban consumers in the automotive market.
- Nio is expanding its market presence through this strategic introduction of Firefly.
- The launch of Firefly shows Nio's commitment to innovation and diversification in the automotive sector.
41 Articles
41 Articles
Nio begins presales for third EV
Staff reporter and Bloomberg Nio (9866) has started presales for its third electric vehicle brand Firefly earlier than planned, with prices starting from 148,800 yuan (HK$158,566) per unit as the carmaker faces concerns about low sales. Founder and chief executive William Li made the announcements...
The Firefly is designed as a city car that can get in and out of even the tightest spaces on its own. Sales will begin in April.
China’s Nio introduces Firefly brand to take on BMW’s Mini
GUANGZHOU, China (Reuters) – Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes’ Smart and BMW’s Mini in the Chinese electric vehicle maker’s latest bid to broaden its customer base and boost sales. CEO William Li announced the new brand at an annual company event in Guangzhou and said pre-sales would start immediately with prices starting at 148,800 yuan ($20,394). He displayed three Firefly cars…
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