US EditionTeenage 'Night Owls' More Likely To Act Impulsively
- In 2024, Helen’s, which holds the distinction of being China's earliest bar chain to go public, launched a 'community space' concept featuring compact stores of 40 to 80 square metres operated by teams of 2 to 3 staff members.
- This shift to compact, curated bar spaces responds to changing consumer preferences and contrasts with Helen's previous larger formats.
- Bars increasingly combine food, live music, retail, and offer low-markup all-you-can-drink packages priced at RMB 99, targeting younger drinkers to boost engagement.
- In 2024, the bar industry in China achieved a value of RMB 112 billion , while bar-related transactions surged by 49% year-over-year in 2025, with over 60,000 venues operating nationwide as of March 2025.
- Young consumers now drive a generational shift in China's night-time economy, fostering rapid bar market growth despite slower corporate spending and broader economic cooling.
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Teenage 'Night Owls' More Likely To Act Impulsively
Key Takeaways
China’s Bar Boom: $16.3 Billion Market Fueled by Night Owls and Young Drinkers
A consumer behaviour study by the Ministry of Commerce found that 60% of urban consumption now takes place at night, driven by young consumers born after 1995. Read More The post China’s Bar Boom: $16.3 Billion Market Fueled by Night Owls and Young Drinkers appeared first on Vino Joy News.
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Leaning Left4Leaning Right1Center8Last UpdatedBias Distribution62% Center
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- 62% of the sources are Center
62% Center
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C 62%
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