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China's Baidu Cuts Staff Again, Citing Redundancies Due to Ai Adoption? Cuts 15-30% of Employees, Clearly Shifting From Traditional Departments Like Search to New Businesses

Summary by toyokeizai.net
China's largest internet search engine, Baidu, has announced its largest-ever staff reductions in recent years. According to multiple Baidu employees who spoke to Caixin, layoffs will begin in late November in several departments within the company, with the reduction rate reaching 100%.
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China's largest internet search engine, Baidu, has announced its largest-ever staff reductions in recent years. According to multiple Baidu employees who spoke to Caixin, layoffs will begin in late November in several departments within the company, with the reduction rate reaching 100%.

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toyokeizai.net broke the news in on Monday, December 8, 2025.
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