US EditionChina's Anta Sports snares 29% Puma stake for $1.8 billion, rules out full takeover
Anta Sports buys 29.06% stake in Puma for €1.5 billion to boost global presence and expand sales in China, marking a key step in its multi-brand globalization strategy.
- On Jan 27, Anta Sports announced it will buy a 29.06% stake in Puma from Groupe Artémis for EUR 1.5 billion, paying €35 per share for about 43 million shares.
- Anta said the Puma acquisition accelerates its multi-brand globalisation, viewing Puma as complementary to its existing brands, while Artemis described the sale as strategic redeployment and debt reduction.
- Anta will finance the equity purchase of about 43 million shares at €35 per share, valuing the stake at EUR 1.5 billion, and said it would seek representation on Puma's Supervisory Board.
- Puma shares initially surged as much as 20% intraday before trading up around 16% after the announcement; the transaction remains conditional on antitrust and regulatory authorities, shareholder approval at Anta, with closing expected by the end of 2026.
- Building on its acquisition track record, Anta's Puma stake advances globalization after Amer Sports, with analysts praising execution but warning management dilution risks; Hu said it's "a brand with deep heritage and historically strong products at a distressed valuation.
84 Articles
84 Articles
The sale, announced in a communication to Hong Kong Bolsa, will make the largest Chinese company in Puma.
The Chinese company Anta Sports buys 29 percent of the shares in the crisis-riding German sporting goods brand for EUR 1.5 billion. The seller is the French Artemis group of the entrepreneurial dynasty Pinault.
The Chinese sporting goods manufacturer Anta becomes the largest shareholder in Puma. The Group wants to become more well-known and competitive on the international market. Who is Anta? By Eva Lamby-Schmitt.
The brand with the predatory cat is no longer on its way. The participation of the Chinese company Anta Sports can help Puma, especially in the investor's home country.
Already owned, among other things, by Wilson or Solomon, Anta Sports wants to extend its development to the international. The German brand, however, suffered a serious decline in its sales last year.
François-Henri Pinault and his family are selling a flagship brand in the sporting goods industry. After weeks of discussions, the sale of Puma is now official. The Pinault family will sell its majority stake in the German sportswear company to the Chinese group Anta Sports, following the latter's official announcement of its acquisition of 29% of the brand's capital, previously held by the family's holding company, Artémis, which owns Stade Ren…
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