US EditionChina's Anta Sports snares 29% Puma stake for $1.8 billion, rules out full takeover
Anta's €1.5 billion purchase from Groupe Artémis gives it 29% of Puma, complementing brands and boosting China sales, with deal closing expected by end of 2026.
- On Jan 27, Anta Sports announced it will buy a 29.06% stake in Puma from Groupe Artémis for EUR 1.5 billion, paying €35 per share for about 43 million shares.
- Anta said the Puma acquisition accelerates its multi-brand globalisation, viewing Puma as complementary to its existing brands, while Artemis described the sale as strategic redeployment and debt reduction.
- Anta will finance the equity purchase of about 43 million shares at €35 per share, valuing the stake at EUR 1.5 billion, and said it would seek representation on Puma's Supervisory Board.
- Puma shares initially surged as much as 20% intraday before trading up around 16% after the announcement; the transaction remains conditional on antitrust and regulatory authorities, shareholder approval at Anta, with closing expected by the end of 2026.
- Building on its acquisition track record, Anta's Puma stake advances globalization after Amer Sports, with analysts praising execution but warning management dilution risks; Hu said it's "a brand with deep heritage and historically strong products at a distressed valuation.
101 Articles
101 Articles
DECRYPTAGE - Already the owner of Salomon and Fila, the group will buy 29% of the capital of the German brand from the Pinault family, for 1.5 billion euros.
Chinese sports giant Anta Sports has reached an agreement with French group Artemis to buy a 29 percent stake in German sportswear and equipment manufacturer Puma, making the Chinese company the largest shareholder in the company.
The sale, announced in a communication to Hong Kong Bolsa, will make the largest Chinese company in Puma.
The Chinese company Anta Sports buys 29 percent of the shares in the crisis-riding German sporting goods brand for EUR 1.5 billion. The seller is the French Artemis group of the entrepreneurial dynasty Pinault.
The Chinese sporting goods manufacturer Anta becomes the largest shareholder in Puma. The Group wants to become more well-known and competitive on the international market. Who is Anta? By Eva Lamby-Schmitt.
The brand with the predatory cat is no longer on its way. The participation of the Chinese company Anta Sports can help Puma, especially in the investor's home country.
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