US EditionChina's Anta Sports snares 29% Puma stake for $1.8 billion, rules out full takeover
Anta Sports will become Puma's largest shareholder with a 29% stake worth €1.5 billion, aiming to enhance Puma's growth especially in the underpenetrated Chinese market.
- On Jan 27, Anta Sports announced it will buy a 29.06% stake in Puma from Groupe Artémis for EUR 1.5 billion, paying €35 per share for about 43 million shares.
- Anta said the Puma acquisition accelerates its multi-brand globalisation, viewing Puma as complementary to its existing brands, while Artemis described the sale as strategic redeployment and debt reduction.
- Anta will finance the equity purchase of about 43 million shares at €35 per share, valuing the stake at EUR 1.5 billion, and said it would seek representation on Puma's Supervisory Board.
- Puma shares initially surged as much as 20% intraday before trading up around 16% after the announcement; the transaction remains conditional on antitrust and regulatory authorities, shareholder approval at Anta, with closing expected by the end of 2026.
- Building on its acquisition track record, Anta's Puma stake advances globalization after Amer Sports, with analysts praising execution but warning management dilution risks; Hu said it's "a brand with deep heritage and historically strong products at a distressed valuation.
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117 Articles
Investment worth 1.5 billion, the stock is +10%
Anta Sports will become the first shareholder of the German brand, replacing the French family owner of Kering. The beginnings as a low cost producer and the bond with the holding of Atomic skis and Wilson rackets
DECRYPTAGE - Already the owner of Salomon and Fila, the group will buy 29% of the capital of the German brand from the Pinault family, for 1.5 billion euros.
Chinese sports giant Anta Sports has reached an agreement with French group Artemis to buy a 29 percent stake in German sportswear and equipment manufacturer Puma, making the Chinese company the largest shareholder in the company.
New corporate operation in one of the giants of sports retail. The Pinault family has reached an agreement for the sale of its stake in Puma to Anta Sports in a transaction valued at 1.5 billion euros and that will be paid in cash. Thus, the Chinese group has closed the acquisition of 29% of the shares of the Artémis Group, which makes it the main shareholder of the German multinational of sports equipment. Specifically, Anta will acquire 43 mil…
The sale, announced in a communication to Hong Kong Bolsa, will make the largest Chinese company in Puma.
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