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A role model in the food industry. The investments and power of entrepreneurial brands have led the chicken meat market towards zero deficit

Summary by ZF.ro
Chicken will remain at the top of Romanians' preferences primarily due to accessibility, although consumer behavior is changing, consumption will continue to grow in the coming years, and Romania may become a regional poultry production hub due to investments in recent years in production capacities, say executives in the industry.
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RTP broke the news in on Friday, February 28, 2025.
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