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Chery’s electrified off-road brand iCar confirmed for Australian launch in 2027
The lineup will include the extended-range V27 and other boxy SUVs as Chery targets younger buyers and range anxiety with electrified off-roaders.
- Chery has confirmed its lifestyle-focused electric vehicle sister brand, iCar, will launch in Australia and New Zealand in early 2027, rebranded locally as iCaur to avoid trademark conflicts with Apple.
- Headlining the local lineup is the iCar V27, which debuted in right-hand drive form last Friday at the 2026 Beijing motor show; the SUV pairs a 1.5-litre turbocharged engine acting as a generator with an electric battery.
- Rejecting the outdated 'one-size-fits-all' approach, Chery International president Zhang Guibing is rolling out sub-brands like Lepas and Freelander to appeal to diverse customer groups this year.
- Addressing concerns of potential sales overlap, Guibing claimed niche sub-brands better understand customer habits in a market where more than 68 different carmakers already operate.
- Prioritizing long-term reputation over sales volume, Chery regional boss Lewis Lu stated, "Volume is not the first consideration," for the brand Down Under, emphasizing customer care over market share.
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12 Articles
Chery is launching yet another car brand in Aus, this time with Land Rover look-alikes
A line of tough-looking soft-roaders from Chery’s new iCaur brand – with Land Rover look-alike styling, and electric or hybrid power – is coming to Australia. iCaur V27 (right) and V23 (left). Chery is due to launch a new range of Land Rover Defender-inspired SUVs in Australia next year under the iCaur badge, offering electric and range-extender hybrid power. Sold in China as iCar, but renamed for export markets due to a trademark clash, iCaur …
Coverage Details
Total News Sources12
Leaning Left6Leaning Right2Center1Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
11%
R 22%
Factuality
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