US EditionChina Tried to Copy the Rise to the Sky of Land Rover, but Ran Very, Very Bad
4 Articles
4 Articles
Land Rover launched a campaign in 2018 where Range Rover Sport was able to rise to 999 degrees up to Heaven’s Gate, called Dragon Challenge. A known Chinese manufacturer tried to repeat this fact, but...
In China, the builder Chery wanted to hit hard by reproducing a mythical feat made by Range Rover in 2018. Gravir les 999 marches de la Porte du Ciel, a famous monument located in Hunan province. The goal? To create a significant communication call around his new hybrid SUV, the Fulwin X3L. But instead of arousing admiration, the event turned into a viral disaster. Range Rover Sport spectrum Remember: in 2018, Land Rover had released a spectacul…
Recently, Chinese manufacturer Chery demonstrated it. By wanting to reproduce a spectacular Land Rover feat on the steps of Heaven's Gate, the attempt turned into a fiasco. A hard blow for their brand image, shared by Carscoops. A Land Rover imitation goes wrong In 2018, the Range Rover Sport crossed the 999 steps of the Heaven's Gate Natural Park in China. This marketing hit became viral and consolidated the reputation of this almost all-terrai…
The Chinese company Chery tries with the Fengyun X3L to repeat the success of Range Rover, but the results are disappointing.
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