US EditionChery plans smaller cars for Europe but timing still unclear, executive says
The Chinese automaker is developing a new platform for cars under 4 meters as it seeks broader appeal beyond SUVs in Europe.
- China's Chery Automobile is developing a new vehicle architecture to produce smaller cars below four meters, aiming to expand beyond its current SUV-focused range in Europe.
- Chery's Head of Engineering Peter Matkin noted the company misses 50% of the European market because its current vehicles measure 4.2 to 4.3 meters long.
- Matkin stated the company must "compete in the below 4 meters" segment, even though SUVs remain "what everybody's asking for" in global markets.
- Although platform development has just started, Chery has not disclosed an exact launch timeline for the new smaller models.
- Expanding production, Chery is pursuing partnerships with other automakers to utilize existing factories, building on its joint venture at a former Nissan plant in Spain.
35 Articles
35 Articles
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