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What is DAMAC? Chelsea’s new shirt sponsor explained

  • Chelsea Football Club announced a long-term global partnership with Dubai-based DAMAC Properties starting in April 2025.
  • Chelsea secured this deal to feature DAMAC’s logo on their shirts after playing most of the 2024/25 season without a front-of-shirt sponsor.
  • DAMAC will appear on Chelsea FC men's and women's shirts for the rest of the season, debuting during the UEFA Conference League semi-final first leg against Djurgården in Stockholm.
  • Chelsea Residences by DAMAC, an ultra-modern project in Dubai’s Maritime City with 1,400+ football-themed homes and Chelsea-branded amenities focused on wellbeing, reflects their collaboration.
  • This partnership aims to expand Chelsea’s global presence and market reach while providing a unique branded residential experience, though shirt sponsorship for the upcoming Club World Cup remains undecided.
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chelsea.news broke the news in on Wednesday, April 30, 2025.
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