What is DAMAC? Chelsea’s new shirt sponsor explained
- Chelsea Football Club announced a long-term global partnership with Dubai-based DAMAC Properties starting in April 2025.
- Chelsea secured this deal to feature DAMAC’s logo on their shirts after playing most of the 2024/25 season without a front-of-shirt sponsor.
- DAMAC will appear on Chelsea FC men's and women's shirts for the rest of the season, debuting during the UEFA Conference League semi-final first leg against Djurgården in Stockholm.
- Chelsea Residences by DAMAC, an ultra-modern project in Dubai’s Maritime City with 1,400+ football-themed homes and Chelsea-branded amenities focused on wellbeing, reflects their collaboration.
- This partnership aims to expand Chelsea’s global presence and market reach while providing a unique branded residential experience, though shirt sponsorship for the upcoming Club World Cup remains undecided.
14 Articles
14 Articles
Chelsea agree front-of-shirt sponsor deal for rest of the season
Cliff Notes – Chelsea agree front-of-shirt sponsor deal for rest of the season DAMAC Properties will serve as Chelsea’s front-of-shirt sponsor for the remainder of the 2024-25 season, including four Premier League matches and Europa Conference League fixtures. The sponsorship deal extends to Chelsea’s women’s team, which has four games left this season, and includes [...] WTX News WTX News - WTX News Breaking News, fashion & Culture from around …
Chelsea: England's 5th RICHEST club finally get short-term shirt sponsor after 50 matches without one
After an uncharacteristic 50-match run without a front-of-shirt sponsor, Chelsea FC have finally unveiled a new short-term partnership with DAMAC Properties, a Dubai-based luxury real estate developer.
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