Cheerios Adds Resealable Ziploc Bags to Cereal Boxes for First Time
The new packaging adds a pour spout and reseals inside the box, as General Mills responds to hundreds of thousands of consumer requests.
- On Tuesday, General Mills launched Cheerios with Ziploc PantrySeal exclusively at Walmart.com, featuring a resealable bag inside boxes of original Cheerios and Honey Nut Cheerios.
- General Mills cited a Suzy survey showing that 90 per cent of respondents took additional steps to preserve cereal freshness, responding to hundreds of thousands of customer requests for better storage.
- Manufacturing the new packaging in Buffalo, New York, required significant adjustments because nearly one box is produced every second; the design includes a partial opening to create a convenient 'pour spout.'
- Shoppers can choose between traditional boxes and the new resealable version, though General Mills has not provided specific rollout dates for other retailers; customers should check Walmart.com for current pricing and availability.
- Emilie Knox, vice president and business unit director for Cheerios at General Mills, stated the partnership addresses 'a small, everyday cereal frustration,' with nationwide expansion planned in the coming months.
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After More Than 80 Years, Cheerios Is Finally Fixing One Of The Most Annoying Things About Cereal
It’s about time!Credit: Kevin Carter/Getty ImagesAnyone who has ever torn open a cereal bag only to find it refuses to close again knows the routine. You fold it over, tuck it down inside the box, add a clip, or eventually give up and transfer the cereal to a container.Cheerios is finally doing something about it.General Mills announced that Cheerios is teaming up with Ziploc to introduce a new resealable bag inside its traditional cereal boxes.…
Cheerios Finally Made a Packaging Change Cereal Lovers Have Wanted for Years
Why didn’t this happen sooner? Credit: Cavan Images / Getty ImagesNothing ruins your morning like a stale bowl of cereal. So after receiving hundreds of thousands of requests, Cheerios and Ziploc teamed up to introduce a cereal box with a resealable bag to help keep the popular breakfast item stay fresher longer.According to Cheerios, 90 percent of cereal eaters say they already take extra steps to help preserve freshness, like folding the bag, …
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