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Cheaper, faster, and culturally aware, Avataar's video AI is built for India's scale

Varya runs 10 times faster than Wan 2.2 and will be released on India AI Kosh with training data for self-hosting.

  • On Friday, Bangalore-based Avataar launched Varya, an indigenous, distilled video model designed to make frontier artificial intelligence affordable and culturally relevant for users across India.
  • The IndiaAI Mission, a roughly $1.2 billion government initiative, selected Avataar as one of 12 startups to develop AI models using subsidized GPU compute in exchange for public release.
  • Distilled from Alibaba's Wan 2.2, Varya runs in four steps rather than 50, producing video 10 times faster. Using an NVIDIA H200 GPU, it generates a 5-second clip in 45 seconds at $0.005 per second.
  • Avataar plans to release Varya as an open-weight model on India's AIKosh portal, enabling developers to self-host or modify it. The model renders Indian cultural nuances—festivals, food, clothing—that Western-trained models typically miss.
  • Founder Sravanth Aluru, a former Deutsche Bank investment banker and Microsoft alum, says Varya tests whether affordability can drive adoption faster than technically superior, expensive Western alternatives in India's 1.4 billion-person market.
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TechCrunch broke the news in San Francisco, United States on Friday, June 12, 2026.
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