How Vodka Became America's Spirit of Choice
3 Articles
3 Articles
How Vodka Became America's Spirit of Choice
This summer, millions of Americans will drink vodka in a stunning array of popular cocktails: from the well-known Moscow Mule and martini to the more obscure vesper or Great Gatsby. In 2024, vodka accounted for nearly a quarter of the spirits consumed in the U.S. The clear, neutral spirit has dominated American liquor sales for decades, far surpassing whiskey, which once enjoyed an unchallenged status as the nation’s preferred spirit. While whis…
On Trend in the On Premise: Is Vodka’s Reign as the Number One Volume Spirit in Doubt?
Matthew Crompton, Vice President, On Premise When analyzing spirits sales, it’s impossible to leave vodka out of the conversation. As one of the most essential and versatile categories, vodka is synonymous with a wide range of mixed drinks—think soda, cola, tonic—and is a key ingredient in many of the country’s most popular cocktails, including Cosmopolitans, Mules, and the Bloody Mary. However, consumer preferences are shifting, and vodka’s l…
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