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Chatbots are learning from Reddit and LinkedIn

Summary by Semafor
Turns out what the growing class of LinkedInfluencers say sort of matters. Top AI models are mostly citing Reddit and LinkedIn when delivering answers and content to users, according to a recent study by AI marketing company Semrush. For marketers, this means posts from a company and its employees on social media are directly influencing how the brand appears in AI results. And unlike the internet norms of the last decade, virality doesn’t drive…

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Semafor broke the news in New York, United States on Friday, March 20, 2026.
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