TGV 2027 : TF1 PUB Simplifies Access to TV Advertising and Focuses on Convergence
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Published on 22 September, the new commercial conditions of the management bring together linear television, streaming and addressable advertising on the same route. Cap on 2027 where TF1 PUB focuses on simplification, convergence and performance, while opening up more its inventories to SMEs with video campaigns accessible from 1000 euros. [...] Read more CGV 2027: TF1 PUB simplifies access to TV advertising and focuses on convergence appeared …
In view of the fragmentation of the hearings, TF1 PUB seeks to ensure continuity of dissemination around its flagship programmes. Exercise 2027 is an opportunity for the management to return to the "Peak Hybrid" offer in order to extend its scope and to streamline its use for the agencies. Already applied on major appointments such as Koh-Lanta, [...]
CGVTV 2027. Après trois années consacrées à la refonte de son offre – lancement de TF1+, accord avec Netflix, déploiement de TF1 Manager, refonte du format 20 secondes -, TF1 Pub entre en 2027 dans une phase que Sylvia Tassan Toffola qualifie elle-même de consolidation. Dans un marché publicitaire linéaire sous pressure, le groupe mise sur l'industrialisation de sa plateforme et sur l'arrivée programmée de l'intelligence artificial agentique. Un…
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