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CGA by NIQ shows how to navigate Canada’s On Premise spirits landscape in 2025

Summary by CGA
The big picture in spirits   CGA’s exclusive On Premise Measurement service shows spirits volumes in bars and restaurants nationally dropped by -1.9% in 2024. However, a mix of both increase in prices, and consumers choosing quality products over quantity in consumption, has contributed to a growth in total dollar sales generated by +5% year on year. The spirits category’s 2024 performance also compares favourably with beer, where volumes fell b…
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CGA by NIQ shows how to navigate Canada’s On Premise spirits landscape in 2025

The big picture in spirits   CGA’s exclusive On Premise Measurement service shows spirits volumes in bars and restaurants nationally dropped by -1.9% in 2024. However, a mix of both increase in prices, and consumers choosing quality products over quantity in consumption, has contributed to a growth in total dollar sales generated by +5% year on year. The spirits category’s 2024 performance also compares favourably with beer, where volumes fell b…

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CGA broke the news in on Monday, March 31, 2025.
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