CfP JSM: Phygital Service Research – SERVSIG
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CfP JSM: Phygital Service Research – SERVSIG
Call for Papers for a Special Issue of the Journal of Services Marketing. “Phygital Service Research for Positive Marketplace Experiences: Integrating Physical and Digital Realms with Human-Centric Approaches” Co-Guest editor: Batat W Deadline: 30 September 2025 The digital revolution has introduced “phygital” spaces, blending physical and digital elements to create unique consumer experiences. This has led to the “phygital research paradigm” (Ba
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