US EditionCES 2026: Sony's Keynote This Year Was All About Electric Cars
- This year, Sony made the Afeela the centerpiece of its CES 2026 keynote, highlighting the electric car built with Honda and ending by driving the Afeela Prototype 2026 onto the stage, recalling earlier PS5 controller demos.
- At CES 2026, Sony leaned into experience-first demos, prioritizing ecosystem and usability over specs while this year's cross-promotions highlighted PlayStation and other Sony services beyond last year's The Last of Us showcase.
- The company unveiled the Afeela co-creation program, letting developers build custom apps and media, with demos including motor sound and media bar customizations by Japanese music producer Tomoko Ida.
- Sony says production is underway and California deliveries begin this year; registered buyers can test drive the Afeela, which currently offers level 2+ driver assistance and aims for level 4+ autonomy in the future.
- Sony's strategy could create new ecosystem revenue and developer channels, as staggered regional rollout plans and ongoing work on Afeela Intelligent Drive mean broader effects will arrive gradually.
24 Articles
24 Articles
Sony & Honda Present AFEELA 1 at CES - CleanTechnica
Sony and Honda are really doing it. They are close to producing an electric car together, and it will start getting delivered to customers later this year in the United States (in California). The combined company, Sony Honda Mobility, showed off a pre-production AFEELA 1 at CES in Las Vegas ... [continued] The post Sony & Honda Present AFEELA 1 at CES appeared first on CleanTechnica.
The Morning After: Sony Honda’s new car, Lego’s first CES press event and more
The biggest news stories this morning: Intel hopes its Core Ultra Series 3 chips are the start of a comeback, Razer’s Project Madison concept chair has reactive lighting, immersive audio and multi-zone haptics, It took guts for Dell to admit its mistake.
The Afeela electric vehicles already have a calendar: the alliance between Sony and Honda will start its sales in California later this year, with a model that is strongly committed to artificial intelligence, assisted driving and advanced digital experience within the car. The company’s management presented in Las Vegas an Afeela 1 sedan that is still in the pre-production process, highlighting that the model will be manufactured at the Honda p…
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