CeraVe Teams With NBA as Official Skin and Hair Care Partner

CeraVe Becomes The NBA's Official Skincare Partner

CeraVe has announced a new deal with the NBA featuring multiple marketing initiatives. The #1 dermatologist-recommended skincare brand in the U.S. will create customised content, sponsor events on-site, and integrate its hair care and skin care products into in-store promotions. The partnership builds on CeraVe's previous "Head of CeraVe" campaign featuring NBA All-Star Anthony Davis. The new deal features original content on the NBA's social me…

The NBA Finally Has An Official Skincare Partner — And It’s Probably Already On Your Bathroom Shelf

By Kimberly Wilson ·Updated October 6, 2025 Getting your Trinity Audio player ready… Your favorite drugstore skincare brand is officially courtside. CeraVe just locked in a multiyear partnership with the NBA, making it the league’s first Official Skincare and Haircare Partner. Yes, skincare and haircare, which means your favorite players will be lacing up with supple skin and a moisturized scalp.The deal builds on what CeraVe already had going w…

CeraVe Teams With NBA as Official Skin and Hair Care Partner

The popular skin care brand will partner with basketball players and personalities for social media content, and activate at events like the Emirates NBA Cup.

Inside CeraVe’s social-first partnership with the NBA

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

CeraVe Becomes NBA’s Official Skincare Partner

P artnership to Promote Dermatologist-Developed Skincare Through Season-Long Campaigns and Community Initiatives NEW YORK, Oct. 6, 2025 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., and the National Basketball Association (NBA) today announced a multiyear partnership, which will make CeraVe the league’s Official Skincare and Haircare Partner. The partnership will see CeraVe […] The post CeraVe Becomes NBA’s …