I&B Ministry Approves 26% Increase in Rates for Advertisements in Print Media

Centre hikes print ad rates by 26 per cent

The Information & Broadcasting Ministry increases government print ad rates by 26%, introducing premium rates for color ads and positioning.

I&B Ministry approves 26% increase in rates for advertisements in print media

I&B Ministry approves a 26% ad rate increase for print media, enhancing revenue and supporting quality journalism amid competition.

Centre Clears Revised Ad Rate Structure, Announces 26% Increase for Print Media

NATIONAL | TOP STORIES | Centre says revised ad rates aim to stabilise the print media sector amid rising production costs and growing competition from digital platforms.

Centre approves 26% rise in print ad rates

The Ministry of Information and Broadcasting has approved a revised rate structure for government advertisements in print publications, increasing base rates by 26% in an effort to support the country’s print media ecosystem. The decision was announced on 17 November 2025. According to the Ministry, the media rates for print advertisements have been raised from ₹47.40 to ₹59.68 per sq. cm for dailies with a circulation of one lakh copies, markin…

Govt raises print ad rates by 26% after six years, adds premiums for colour, prime slots

New Delhi: The Ministry of Information and Broadcasting has approved a 26% increase in government advertisement rates for print media and cleared new premium slabs for colour advertisements and preferential positioning. As per the revised structure, the media rates for black-and-white government advertisements in print have been raised from Rs 47.40 to Rs 59.68 per sq cm for dailies with one lakh copies, reflecting a 26% hike.  The last revision…

Centre increases print media advertisement rates by 26%

New Delhi: The Centre on Monday announced a 26 per cent increase in the rates of advertisements in the print media and introduced a premium for colour ads to strengthen the print media ecosystem.  The black and white advertisement rates for print media per sq. cm. for one lakh copies of dailies have been enhanced from Rs. 47.40 to Rs. 59.68. The Government has also agreed to the recommendations of the Committee relating to premium rates to be of…