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Celsius Energizes Aston Martin F1 Team with Global Multi-Year Partnership: A New Frontier in Formula 1 Sponsorships

Summary by retailnews.asia
read the original version on: www.retailnews.asia Celsius, a renowned energy drink brand, has embarked on a multiple-year worldwide affiliation with the Aston Martin Aramco Formula One team, becoming the team’s ‘official Global Energy Drink Partner’. Aligning with Global Expansion This deal coincides with Celsius’ ongoing global expansion into key markets including the United Kingdom, Australia, France, Canada, and the United States. […] The pos…
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CELSIUS today announces a multi-year global partnership with the Aston Martin team of Fernando Alonso and Lance Stroll. CELSIUS, a premium brand of functional energy drink, is partnering with Aston Martin Aramco as part of a global partnership [...]

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Inside FMCG broke the news in on Friday, January 23, 2026.
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