Don't Just Read the News, Understand It.
Get Started
SubscribeLogin
Israel-Hamas Conflict
Memorial Day
Cannes Film Festival
Artificial Intelligence
Joe Biden
Social Media
Tornado
Natural Disasters
Donald Trump
South America
Vladimir Putin
Golf
European Union
Published • loading... • Updated

Celsius CEO Suggests Pivot to Custodial Services In Move Nobody Asked For

Summary by Ground News
Celsius CEO Alex Mashinsky wants to rebrand the company to Kelvin. Mashinsky compared his proposed pivot to the ones undertaken by world-famous brands, such as Pepsi and Delta Airlines, when they were faced with their own bankruptcies. The plan would involve rebranding Celsius to another unit of temperature, Kelvin.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

2 Articles

All
Left
Center
Right
coinxhighcoinxhigh

Celsius CEO Suggests Pivot to Custodial Services In Move Nobody Asked For

Key Takeaways Celsius CEO Alex Mashinsky wants to rebrand Celsius to “Kelvin,” according to the New York Times. Under the plan, the company would pivot

Read Full Article
Crypto BriefingCrypto Briefing

Celsius CEO Suggests Pivot to Custodial Services In Move Nobody Asked For

Celsius executives believe the company can undertake a redemption arc by rebranding to a custodial services provider. Mashinskys Grand Idea Celsius is plotting a comeback that nobody asked for. According...

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Crypto Briefing broke the news in on Tuesday, September 13, 2022.
Sources are mostly out of (0)
Stories disproportionately reported by the Left or the Right

Similar News Topics

Cryptocurrency

Cryptocurrency

News
For You
SearchBlindspotLocal