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Celebrity's river priority-booking access on 'avalanche of demand'

Summary by Seatrade-cruise.com
Jason Liberty did not rule out an acquisition to get to the desired scale, but it's unlikely. Meanwhile, Torstein Hagen isn't worried about growing competition on the rivers.
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2 Articles

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Celebrity Cruises Starts Priority Booking for First River Trips

Celebrity Cruises will enter the river cruise business from 2027 – with trips on the Danube and Rhine. Priority Booking Access will start on 3 September.

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seatrade-cruise.comseatrade-cruise.com

Celebrity's river priority-booking access on 'avalanche of demand'

Jason Liberty did not rule out an acquisition to get to the desired scale, but it's unlikely. Meanwhile, Torstein Hagen isn't worried about growing competition on the rivers.

Read Full Article
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seatrade-cruise.com broke the news in on Tuesday, August 19, 2025.
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