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Celebrating the Joy of Whimsical Watchmaking

Summary by LUXUO
Van Cleef & Arpels wowing the watch world again with the Apparition des Baies clock, seen here in the making If a car can be a fun drive, can a watch be a fun time? It seems like a fair question but hopefully this story, at the very least, shows you that it is not relevant. If watches were not exciting or charming – offering an addictive pleasure even – why would we all bother buying them… No, watches have their own ways of being fun and if you …
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Celebrating the Joy of Whimsical Watchmaking

Van Cleef & Arpels wowing the watch world again with the Apparition des Baies clock, seen here in the making If a car can be a fun drive, can a watch be a fun time? It seems like a fair question but hopefully this story, at the very least, shows you that it is not relevant. If watches were not exciting or charming – offering an addictive pleasure even – why would we all bother buying them… No, watches have their own ways of being fun and if you …

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LUXUO broke the news in on Monday, March 17, 2025.
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